Since the beginning of time, morality has been a central...

Since the beginning of time, morality has been a central component of human society. We strive to create the best moral standards possible. Laws have been enacted, treaties signed, and unions formed in order for people to live as morally as possible. But imagine a dystopian society in which the basic morals we consider necessary did not exist, and with the most fundamentally basic human rights standards vanished. The two short stories Harrison Bergeron by Kurt Vonnegut and The Lottery by Shirley Jackson exemplify two societies with completely different moral codes. The compelling short story Harrison Bergeron, by Kurt Vonnegut, is set in a future dystopian society. The plot follows an â€Å"average family† in the year 2081 after the 211th,†¦show more content†¦Hazel’s character is extremely unintelligent, and she is not even required to wear a mental handicap, showing that the â€Å"average† intelligence is in fact less then average. But the irony of the flawed system is that by giving every person different handicaps to become equal, you are in fact creating a society that is inherently unequal. Morally corrupt, the government plays a major role in displaying the dystopian societal morals of this story. Government is supposed to play a positive role in people’s lives. From enforcing morality and human rights, to simply supplying its citizens with fair and just treatment, government is supposed to be the backbone of society. But in this story, the government is the exact opposite. (quote) Morality in the sh ort story Harrison Bergeron plays a major role in the development of a strong central them and plot. Mysterious and unsettling, the short story The Lottery, by Shirley Jackson, displays a violent side of dystopian societal morals. The story begins with an entire town gathering in a designated spot for an unknown lottery drawing. The reader is left completely in the dark to guess what the lottery drawing is for. But after a while an elderly man comes with a box containing multiple folded pieces of paper. The head of each household in the town then must come up and pick from the box. After everyone had picked, theyShow MoreRelatedPharmacy Compounding Regulations The Genesis of the Drug Quality and Security Act642 Words   |  3 PagesEngland Compounding Center (NECC) synthesized over 17,000 contaminated steroid pain injections that were shipped to 23 states.2 Up to this point, the methylprednisolone acetate (MPA) injections compounded by the NECC have caused the death of 64 people and resulted in 751 cases of fungal meningitis in 11 states. With over 750 cases and still counting, t he NECC outbreak is one the largest of healthcare-associated infections ever reported in the United States.3 In 2006, the NECC was under investigationRead MoreEssay on Quality Assurance for Biological Products 1714 Words   |  7 PagesBoston in 2012 was the New England Compounding Center (NECC), our biggest competitor. In October 2012, an outbreak of fungal meningitis was reported in the United States. At the moment, I didn’t think that the outbreak began from a compounding pharmacy until the U.S. Centers for Disease Control and Prevention (CDC) traced the outbreak to fungal contamination in three lots of medication used for epidural steroid injections compounded at the NECC. NECC distributed doses from these three lots to 75 medicalRead MoreThe Fungal Meningitis Outbreak Of The United States1783 Words   |  8 Pageswhich would report the numbers of infection. (Smith) These investigations which spanned the entire nation focused on preservative-free methylprednisolone acetate (MPA) originating from a single compounding pharmacy; New England Compounding Center (NECC). (Smith) The investigation included three lots produced by the compounding company, known as lots 05, 06, and 08. The results from the research of these particular lots of MPA were shocking to the scientists of the Mycotic Disea ses Branch Laboratory;Read MoreKnowledge Management Systems And The Key Players1061 Words   |  5 Pagesstate health department confirmed that contaminated epidural injections caused a multistate outbreak of fungal meningitis. The exserohilum and aspergillus fumigatus contaminated batch of narcotics was traced back to the New England Compounding Center (NECC) in Framingham, MA. The growing multistate outbreak has exposed nearly 13,000 people and caused 65 deaths. This is an extraordinary outbreak because historically fungal meningitis itself is very rare (Smith et al., 2013). This example highlights theRead MoreDr. Ezra Johnson s Theory Of General Supply Management Essay859 Words   |  4 PagesAllowance Lists (AMALs and ADALs) for platforms under the Type Commanders (TYCOMs) of Surface Forces (SURFOR), Submarine Forces (SUBFOR), Air Forces (AIRFOR), Military Sealift Command (MSC), SEABEE, SPECWAR, and Naval Expeditionary Combat Command (NECC). This position involves technical an d analytical activities in validating requirements, initiating changes, and providing medical logistics life cycle support worldwide. 2. Mr. Ezra Johnson is capable of performing logistics requirements supportRead MoreDemand and supply for eggs Essay1149 Words   |  5 Pagesto study all factors those are affecting to demand and supply in order to obtain a clear understanding about the market. 2. How the prices of egg get increase in the market? According to prices listed on the National Egg Coordination Committee (NECC) website, the wholesale rates of eggs have gone up by nearly 47% in the last five years. Egg prices could increase either due to increase in demand for eggs or decrease in supply of eggs. Following graphs will further explain effects on the price dueRead MoreSupport Drug Regulation Acts932 Words   |  4 Pagesensure drug quality and safety. S.959’s creation came about after an outbreak of fungal meningitis in September 2012 caused by a contaminated shipment of steroids, distributed by a drug compounding manufacturer named New England Compounding Center (NECC) which caused serious illnesses and death (Szabo, 2013), the Center for Disease Control (CDC) reported â€Å"as of Oct. 1, there were 750 reported cases of patients with infections attributed to the tainted steroid, including 64 deaths in 20 states.† (asRead MoreThe School That I Would Give Temple University Essay1565 Words   |  7 Pa gesI have attended only three different schools before NECC. The school that I thought was by far the most dynamic and helped me retain information better was Temple University. I would give Temple University an A, because I was exposed to several different teaching styles, which made the classes much more memorable. I remember sitting in my Language in Society Class thinking â€Å"Why are we taking a group quiz? He might as well just hand out the A’s.† But it was much deeper than that. I had to learn howRead MorePaper2790 Words   |  12 Pagescompounding pharmacies. There is need for FDA to statutorily to be able to regulate compounding and the specifically needs to be able to distinguish between compounding and manufacturing. In order to prevent such occurrences such as the case that happened NECC, FDA needs to be empowered to be able to revoke the compounding licenses directly or require an additional licensing for large scale compounding. In this case, FDA would be responsible in overseeing and hence going a long way in protecting the publicRead MoreCfa Level 3 2013 Summary8327 Words   |  34 PagesInvestigate asset s hist perf and determ of perf 3. Identify val model used and req ments 4. Collect best data possible 5. Experience amp; judgment based assessment of current conditions 6. Formulate cap mkt exp 7. Measure perf and refine if necc Weights * Results PSA P-B * B - Btotal - Separates stock picking from sector weighting SAI P-B * P-B (sector) - PSA vs. WS - is one worse than the other one is better WS B * P-B (sector) - can mgr pick stock Remember to deduct management

Learning Disabilities Essay - 1298 Words

Learning Disabilities When a child doesn’t seem to be learning, some teachers and parents in his/her life might criticize the child and think of them as stupid, or maybe just too lazy to want to learn. What they don’t realize is that the child might have a learning disability. But how are these children being helped? There are many programs, special schools and facilities, home teaching methods and many other ways in which children with Learning Disabilities are being helped. There are many different types of learning disabilities; the most common ones are dyslexia and attention deficit disorder. (Jerome Rosner. –third ed. 1) Dyslexia is a disorder in which someone has difficulty reading, which is not caused from a†¦show more content†¦There are two types of attention deficit disorder, Attention Deficit Hyperactivity Disorder (ADHD) and Undifferentiated Attention Deficit Disorder. Students who have exhibited the characteristics of Attention Deficit Disorder for longer than six months may be at risk for having an attention deficit disorder. However, a diagnosis of attention deficit should only be made after ruling out other factors related to medical, emotional or environmental variables which could cause serious symptoms. Therefore, physicians, psychologists, and educators often conduct a multi-disciplinary evaluation of the child including medical studies, psychological and educational testing, speech and language assessment, neurological evaluation, and behavioral rating scales completed by the childs parents and teachers. Hyperactivity with ADD, without treatment, often results in failure, rejection by peers and family turmoil, all of which can lead to developmental delays and psychiatric complications stemming from low self-esteem and frustration (Jerry M. Weiner, M.D., Pres. Amer. Academy of Ch. Adol. Psychiatry) Without treatment, Attention Deficit Disorder can lead to poor social adjustment, behavioral problems, and school failure, drop–out and delinquency and drug abuse. A person with attention deficit disorder is too easily distracted and doesn’tShow MoreRelatedLearning Disabilities : A Learning Disability893 Words   |  4 PagesLearning Disabilities Information A learning disability is a condition that may cause you to have difficulty with listening, thinking, speaking, reading, writing, spelling, or doing math. A learning disability can also affect your attention span, memory, muscle coordination, and behavior. Attention span problems, such as attention deficit hyperactivity disorder (ADHD), often happen with learning disabilities. Common learning disabilities include: †¢ Dyslexia. This causes difficulty with languageRead MoreDiagnosing Learning Disabilities662 Words   |  3 Pageschildren in the fourth grade have been recognized as reading way below the level of their peers. Many of these children are identified with a learning disability and receive remedial instruction in the resource rooms. (Aaron, P. G., Joshi, R., Gooden, R., Rentum, K. E.) The Diagnostic Criteria for learning disabilities (according to the DSM V) is a specific learning disorder which is diagnosed through an examination of the child’s developmental, educational, medical and responses of various interventionsRead More Various Learning Disabilities1834 Words   |  8 PagesLearning Disabilities Unlike other disorders an individual may have, there is no quick way and easy way to confirm or deny a learning disability. There is no x-ray, blood tests, easy and quick surveys to help educators determine whether a learning disability exists. Many of the problems with identifying and assisting children with learning disabilities are to have knowledge of the various learning disabilities and how they affect students. The lack of information available to parents and teachersRead MoreThe Specific Learning Disability992 Words   |  4 PagesUnder IDEA (2004), Disproportionality continues to exist in several categories listed, especially the categories of the Specific Learning Disability (SLD), Emotional Disturbance (ED), and Intellectual Disability (ID) ,(Gamm, 2007). Disproportionality is defined as the â€Å"overrepresentation† and â€Å"under-representation† of a particular population or demographic group in special or gifted education programs relative to the pres ence of this group in the overall student population (National AssociationRead MoreDyslexia Is A Learning Disability989 Words   |  4 PagesDyslexia is a learning disability in which people have difficulty reading, writing, and even in subjects such a math and music. In my case, I found that subjects such as reading and writing were harder for me compared to other kids my age. I was half way through my fourth grade year when I was diagnosed with dyslexia. While at first this was something I hated about myself. Now being dyslexic is something that makes me who I am today, and this is something I should never be ashamed of. By the timeRead More Learning Disabilities Essay3353 Words   |  14 PagesLearning Disabilities Eleven-year-old Anna is outgoing and bright. She attempts to work hard, but her progress in school has always been slow. She is a year behind her peers, particularly in her English class and her teachers have slowly begun to reduce their expectations of her. Her parents are worried because her confidence for learning is decreasing, and there is less motivation for her to do homework and class assignments. A psychologist found that her intelligence is in the gifted rangeRead MoreA Student With A Learning Disability1084 Words   |  5 PagesDecember of 2015, she is currently identified as a student with a Specific Learning Disability in Basic Reading Skills, Reading Comprehension, Written Expression, Mathematics Computation, and Mathematics Problem Solving as well as a Speech and Language Impairment. Meiling receives academic support twice in a six-day cycle with the learning support teacher. She is in an itinerant learning support classroom and the learning support teacher is with her in all academic classes. REEVALUATION INPUT:Read MoreCharacteristics Of Learning Individuals With Learning Disabilities810 Words   |  4 Pages Learning disabilities is a general term to describe a group of learning problems. Students with LD are highly represented in general education classes. LD is the largest single disability area. The cause of learning disabilities remains unknown but are believed to have been associated with some kind of brain function. Organic, genetic, and environmental are three major factors that have been hypothesized as possible causes. Organic factors include indications of brain differences in size or functioningRead MoreStudents With Learning Disabilities And Learning Differences2148 Words   |  9 Pagesencounter many students with learning disabilities or learning differences. These things can be anything between attention deficit disorder to down syndrome. It is the teacher’s job to understand what that child is going through in order to ensure that they receive the best available education possible. Now a teacher might say, â€Å"I am not required to know how to teach special ed ucation†, which is where most of these students will be placed. But ones with minor learning differences will be seen in everydayRead MoreMotivation Students With Learning Disabilities886 Words   |  4 PagesMotivation in Students with Learning Disabilities Rizka Puspitarani (3490616) What is Learning Disability? Learning disabilities (LD), or in some clinical cases called specific learning disorder, is a neurodevelopmental disorder which the individual is experiencing difficulties in learning and using academic skills (American Psychiatric Association, 2013). Person with LD usually shows at least one difficulty in literacy (i.e.: inaccurate or slow and takes effort to read, difficult to understand

Novel Chronicle Of A Death Foretold English Literature Essay Free Essays

The secret plan of Chronicle of a Death Foretold revolves around Santiago Nasars decease and events taking up to his ghastly slaying. The writer seems to utilize both animate and inanimate objects to show symbolism that could convey important subjects. This essay will place and analyse certain scenes where objects have specific symbolism. We will write a custom essay sample on Novel Chronicle Of A Death Foretold English Literature Essay or any similar topic only for you Order Now The narrative is by South American writer named Gabriel Garcia Marquez who was awarded the Nobel Prize in Literature in 1982. Marquez was born in the tropical town of Aracataca in northern Colombia in 1928. He grew up with his maternal grandparents who were important in his development. His gramps in peculiar, shaped Marquez ‘s political and ideological positions. A cardinal factor possibly associating to this novel is the gramps ‘s occasional words to Marquez that â€Å" you can non conceive of how much a dead adult male weighs † . Marquez attended college to analyze jurisprudence but subsequently he worked as a journalist in New York, Paris, and Barcelona. In the first portion of the novel, there is an copiousness of prefiguration and symbolism. The first scene is Santiago Nasar ‘s dreams. The supporter ‘s female parent, Placida Linero, states in the really first page that he was â€Å" ever woolgathering about trees † . Trees are normally interpreted otherwise by persons but it seems to be a representation of a individual. For illustration, a healthy green tree would typify a individual who is accomplishing success or a individual ‘s physical and mental strength. The storyteller provinces in page seven that â€Å" he besides learned the good art of heroism and prudence † , the supporter ‘s steadfast strength of head and his ability to train himself could propose grounds that he had dreamt large green trees. The trees could besides portray the male parent, as he was a important other in Santiago Nasar ‘s life before he died, proposing that Santiago misses his male parent or has fond memories of him. The hebdomad before his decease, Santiago had another dream about trees, his female parent informs the storyteller that Santiago had told her â€Å" he was entirely in a tin foil aeroplane and was winging through Prunus dulcis trees without knocking into anything † ( p4 ) . Possibly the Prunus dulcis tree in Santiago ‘s dream could typify people of Colombia and the scene of the narrative, which is a little coastal town in Colombia. Possibly the writer chose Prunus dulcis trees to stand for his South American beginning and civilization. Almonds normally have a chocolate-brown colour and it seems to resemble the skin colour of South Americans. The tin foil aeroplane could stand for ignorance, as he was unaware of what inevitable wretchedness awaited him. He was besides winging entirely and queerly non knocking into the Prunus dulcis trees. This could farther propose that the people in his town had known about the secret plan to slay him but Santiago was incognizant of this danger because ironically, his slaying secret plan was a chief chitchat amongst the townsfolk yet Santiago was entirely non being informed of the danger. The strong presence of ignorance likely shows itself in this first dream. Santiago Nasar ‘s female parent recalls the inside informations of his dream the dark before he was murdered. She states that he dreamt he was traveling through a tree where a soft mizzle was falling, she farther states that he was happy in his dream but woke up â€Å" splattered with bird crap † . Sing that this novel was translated from Spanish to English, the word â€Å" crap † could be used otherwise in the two linguistic communications. Possibly in Spanish it could be a less awful word and could merely intend the dungs of fecal matters. In English, the word â€Å" crap † has a really strong and coarse significance normally used in general society as a really bad word even though it still refers to the same definition as the Spanish significance. The writer could hold used similar footings to replace the word â€Å" shit † but he might hold used a stronger more coarse word to convey to the reader how much problem Santiago Nasar was in. Trees used for bring forthing lumber are normally associated with comfortable life of an person or peaceable surrounding. Possibly it could typify success, the storyteller ‘s sister explains how he was rich and fine-looking but there was no strong grounds to demo these features of Santiago. The supporter was happy but all of a sudden found himself covered in bird dungs, the bird dungs were non in his dream but hold symbolism excessively. Bird dungs normally mean that there is failure of an person who is about reaching success but falls short. The bird dropping could stand for his slaying, he fails to be cognizant of the danger and avoid being killed. The 2nd scene bearing symbolic significance is the bishop ‘s visit to the town. Possibly this scene holds a batch of symbols of faith, particularly Christianity. In page 21, it states that â€Å" people were excessively excited with the bishop ‘s visit to worry about any other intelligence † , proposing another symbol of ignorance, people were willing to happen the bishop ‘s visit more of import so they did non trouble oneself to recognize another adult male ‘s life was in danger. Disappointingly the bishop did non acquire off the boat as everyone turned up aroused to run into him ; some came to be healed while other people brought well-fattened cocks and firewood as a manner of idolizing a holy figure in the Catholic faith. The delivery of fertile animate beings and workss to idolize a holy figure was used in the Christian Old Testament, a manner of worship. Today, Christians normally worship God straight by praying. The fertile offering brought to the bishop suggests that early Catholic ‘s still practiced worshipping by offering forfeits to holy figures trusting that blessing would be bestowed upon them. It could farther typify the South American civilization of the 1900 ‘s and besides typify faith. It could be identified from the two scenes that the objects have a really important function in typifying certain subjects or thoughts.Maybe these symbols are being used in an effort by the writer to convey the subjects and thoughts to the readers. There are certain major subjects that seem to look from both scenes. A really obvious subject is ignorance ; this is displayed by the supporter himself who was unaware of the baleful sign of his dreams and his failure to larn from others that his life was in danger. His female parent, in a manner, could hold shown ignorance by non seeking to understand the boy ‘s dreams. The female parent had a well-earned repute of construing dreams provided the dreams were told to her before she eats. This could propose that the female parent has been making this for a certain period of clip and she should hold besides gained experience of construing dreams. Unfortunately, she was non able to construe the boy ‘s dream. Possibly the female par ent did non hold a strong mother-son relationship with Santiago or she could non hold been bothered to try and detect the representation of her boy ‘s dreams. The townsfolk besides displayed ignorance when they made a determination that the bishop ‘s visit was deemed as more of import than seeking to salvage another adult male ‘s life. They had cognition of what awful event awaited Santiago but none of the town ‘s people warned Santiago himself. Another major subject that appears in both scenes is faith. The novel was written during a clip when most South American states were Catholic, the writer might hold shown inside informations of how the Catholics behaved in society and how they worshipped God or the cardinal figures in the faith. For illustration, Catholics believed that the virginity of adult females should be preserved until matrimony and this was shown with Angela Vicario in the novel. Angela Vicario was the female in the narrative who had lost her virginity before matrimony and was rejected by Bayardo San Roman. She so accused Santiago Nasar of doing her impure and this lead to Angela ‘s brothers, Pablo and Pedro, plotting to slay Santiago. The construction and the secret plan of the novel seem to be fragmented. Information is given to the readers about the character but non plenty to wholly analyse each one of them. The narrative is really cryptic and journalistic in a manner that there are no definite replies to the events happening in the novel. This could reflect the writer himself as he had antecedently worked as a journalist in many states. This journalistic manner of authorship could hold been adapted to his novels, this gives the novel a more entertaining position to the reader. The reader will hold to suit the narrative together and make up one’s mind on their ain decision. I enjoyed reading this book because of its copiousness of subjects and how it was like a detective narrative. The writer besides seems to typify his civilization utilizing the objects in the text. Word Count: 1,431 How to cite Novel Chronicle Of A Death Foretold English Literature Essay, Essay examples

An Asessment of the Mall Intercept as a Data Collection Method.

Question: Describe about the An Asessment of the Mall Intercept as a Data Collection Method? Answer: Introduction Data and its analysis is an important process, which helps in understanding and analyzing several information trend (Hair, 2007). Data can be analyzed through various methods and tools, depending on the complexity of the data and urgency of the situation. Methods applied on data analysis also impact the quality of the output which might be derived from the data analysis process (Cooper et al, 2006). Purpose of this assignment is to understand the concept of data analysis through a case study of a restaurant chain, which has opened its second restaurant in London. In order to ensure that opening a restaurant is a viable and logical move, shareholders of the restaurant wants to understand the existing market, for which data collection and its analysis needs to be done. Task 1 While working on research, there are two types of data which will be encountered by the researcher (Veal, 2005). These two types of data are: Primary data and Secondary data. Primary data can be defined as a data which is collected from firsthand experience and can be considered as most reliable and authentic form of data (Davis Cosenza, 1996). Whereas, secondary data is the one which is already published, however it cannot be considered anywhere less relevant than the primary data (Dillman et al, 2002). From perspective of restaurant data, it is important to understand that primary and secondary data can be collected from various methods (Reynolds et al, 2005). However, the basic plan for understanding of customer pricing preference has to be done through data analysis. Plan for this data collection is as follows: Data Collection Plan: Identify the need of data collection: Requirement related to data collection should be questioned first. Since in this case, stakeholders of restaurant wants to understand the customer pricing preference, hence it becomes important to conduct a data collection and based on that findings should be presented to the stakeholders, on the basis of which they can understand the market, and customer preferences (Cooper Schindler, 2003). Identify the sample size: hence for data collection methods such as surveys, interviews it is important to identify the sample size on which the data collection will be done. In this case, a sample size of 30 people can be assumed (Anderson et al, 2003). Once the data is collected it needs to be analysed through appropriate methods, so that reliable and logical information can be extracted. In case of qualitative primary data or quantitative primary data following are the solicited ways of collecting data which can be used: Figure 1: Primary data classification and methods to collect. Survey methodology which will be used is internet survey. Through internet survey a set of questions related to pricing preferences can be sent to the potential customers located near the restaurant (Clayton Werking, 1998). Digital survey form with questions and their options can be sent through the email. Once the customer completes the survey and submits it, responses will be automatically updated in the database. Sample frame for the survey will be of 30 people. Following questions will be asked in the survey for pricing preferences: Your Age Under 18 18-25 26-30 31-40 Above 40 Your gender Male Female How often do you eat in a restaurant Once a week Twice a week Daily Once a month How much do you normally spend on lunch/dinner in a restaurant? 15 - 20 21 - 25 26 - 30 31 - 40 more than 40 Above four questions will be asked in optional survey form. Reason for selecting this method is, that in this methods user has specific option to select form, which will enable accurate data analysis. Otherwise in case of qualitative data collection, at times data collected might be ambiguous in nature as well. Based on the above questionnaire it can be said that following was the findings: Among male and female, it was female gender which frequently visits the restaurants in the location where new restaurants is proposed. Among people surveyed, majority of the patrons of restaurants are above 25 years age. This reflects that people who are either working professionals, or having some type of business visits restaurants in the location. Among 30 people surveyed, 47% claimed that they visit restaurants daily, where as 33% visit once in a week. More than 40% people who were surveyed, their spending on their restaurants bill is between 26-40 Euros. Based on the results collected, on surface level, it can be said that there is tremendous potential for the proposed restaurants. Majority of people surveyed mentioned that they at least visit restaurants once a week, which is a good frequency from business point of view. In such case it becomes important to target the customer base which spends money in range of 26-40 Euros. In order to start initially, this price range is good to start, else pricing above this range might impact the perspective business, as too expensive food items might push the restaurant in league of highly premium category which will impact the customer footfall. A statistics which conveys the information that how dispersed the values are in a range is a measure of dispersion (Taylor Bogdan, 1984). In this case, range can be considered as the measure of dispersion. Range gives the difference between the greatest and the smallest value for a given value among the n observation (Benawa et al, 2009). In this case of restaurant, the idea is to select a range of 30 people of various age groups, gender and spending habit. Hence 30 is the observation sample for the survey. Based on this measure of dispersion, it is being found that what the pricing preferences of the customer are (De Leeuw, 2005). Which means, it will be analyzed that how much customer spend on food, what is their gender, age group and frequency of visit. Their spending habit will highlight their purchasing power. It is important to understand that a fine dine restaurant is an optional expense, which means it is more like a leisure activity, hence it is not necessary that people ar e always willing to spend money on expensive food. That is why it is important to understand their pricing preferences of the customer, as it will help in setting up the price of various food items on the menu. Quartile: According to Dransfield (2003), Quartile represents the middle value between two quarters of a distribution. The low quartile is the value between the first and second quarter of the distribution. The upper quartile is the value between the third and fourth quarter of the distribution. The middle class is called median (Bush Hair, 1985). Percentile: Percentiles can be defined as values that divide a sample of data into one hundred groups containing equal number of observations. For example, 40% of data values lie below the 40th percentile (Comley, 1996). Coefficient: the coefficient of variation measures the spread of a set of data as a proportion of its mean (Patton, 2005). It can also be defined as ratio of the sample standard deviation to the sample mean. Coefficient is also expressed as percentage. Hence it can be said that, these three concepts of quartiles, deciles, and percentiles divide a frequency distribution into a number of parts containing equal frequencies. When quartiles are applied then it results into division of range of values into four parts, where each part contains one quarter of value. Deciles, divides the range into ten parts, where each part represents one tenth of the total frequency, and lastly percentiles divides into hundred parts, where each part contains one hundredth of the total frequency (Granello Wheaton, 2004). Based on above analysis it can be said that the proposed restaurant should have a competitive pricing in order to ensure that it is able to cater to customers, who want to have food at competitive pricing. In this regard, other aspects related to the proposed restaurants such as its ambience, location etc. will play a major role in the pricing strategy. Task 2 Representative result for above survey is as follows: Your Age Under 18 18-25 26-30 31-40 Above 40 Result: Figure 2: Response to Question 1 of Survey Your gender Male Female Result: Figure 3: Response to Question 2 of Survey How often do you eat in a restaurant Once a week Twice a week Daily Once a month Result: Figure 4: Response to Question 3 of Survey How much do you normally spend on lunch/dinner in a restaurant? 15 - 20 21 - 25 26 - 30 31 - 40 more than 40 Result: Figure 5: Response to Question 4 of Survey Analysis of the data and final recommendation: Based on the above survey conducted following aspects are revealed: In terms of people age group who visits the restaurants in the proposed location, it can be said that majority of people are in range of 26-30 years, which forms the 40% of the total people surveyed. Second largest age group is of people in range of 31-40 years, which forms 33% of the total customer base. It means, that maximum people who visit the restaurant are working professionals or business man, and have decent buying capacity to buy premium or high quality food items. Out of 30 people surveyed, 60% respondents are female and 40% male, this means that female have a major decision making role when they decide to visit the restaurant either alone, with their friends or their partners. Hence, it is important to include items on the menu which are popular among the women. Out of 30 people surveyed, 47% people visit restaurant daily. However this cannot be true completely for a fine dining restaurant, since daily restaurants are mainly fast food outlets as well. In that case 33% people in this group visit the restaurant once a week. Such kind of customers have good buying power, because visiting restaurant every week is not a cheap dining habit. Also, such kind of frequent customer wants to experiment with the items on the menu. Hence, accordingly menu and the pricing can be decided. Most important aspect of the survey was related to people spending. In this survey, out of 30 people, 33% people have responded that they spend money in range of 15-20 Euros, it means that there is a huge market for food items which are economically priced, it also represents the fact that a large number of people are inclined towards fast food items such as burgers, pizza etc. However, important aspect of the survey was that more than 40% of the total people surveyed, responded back that they spend more than 26-30 Euros. This is where the pricing for proposed restaurant starts. Hence, it is important to focus on these entry level customers, who might like to experiment with their food items, but still might shy away from more exquisite or special food items. One major fraction of the people surveyed responded that they spend between 31-40 Euros every time they visit restaurant. Such kind of people were 27% of the total people surveyed. It means, that there is significant amount of buying power among people visiting other restaurant in that area. Based on the above, survey and its analysis following is recommended: Special attention should be given to customer who are capable of spending 26-40 Euros on each food item. This group of customer will be responsible for generation of the core revenue for the restaurant. Also, since combined strength of customer in these two price bracket is 67%, it means that people are ready to spend on food items which are priced towards high end. In such scenario, restaurant management can include high price items in the menu. Focus should be more on the above mentioned 67% of the total people surveyed. Due to the fact, that these customers will be responsible for buying high priced food items, which will have more profit margin, resulting in more revenue per person. Whereas, other 33% of the total people surveyed, it can be said that there spending level is between 15-20 Euros. This customer segment will expect cheap or economically priced food items. Hence, in any case this customer base will not help in earning much profit. That is why it is important to focus on customer base which falls in segment of 67%. Pricing preference of the customer based on the above analysis appears to be inclined toward competitive pricing (Collis Hussey, 2003). Which means, that despite of the fact that majority of the people surveyed, maximum percentage of people are towards high spending group, but still it cannot be the only criteria for deciding the final pricing structure. It can be observed from the findings, that how there is a large group of customers who prefers to spend less than 30 Euros for their food. Proposed restaurant should focus on achieving volume as well profitability from margin on the price. This will ensure that pricing of the food items remains competitive in nature, and there is something for both types of customers, whether it is a customer looking for economically priced food item, or any other customer looking for slightly high priced food item, but with pleasurable experience. It is also important to understand that in order make such business decisions; data has a critical role to play. Hence before making such critical decisions where pricing preference has to be determined, it is important to collect the data and accordingly analyze it through proper methods and techniques. References Anderson, E. C., Fernandez, D. M. J. 2003.U.S. Patent No. 6,571,246. Washington, DC: U.S. Patent and Trademark Office. Benawa, H., Dousti, R. A., Liu, T. P., Sieh, H. R., Singh, S., Winfield, C. P. 2009.U.S. Patent No. 7,555,548. Washington, DC: U.S. Patent and Trademark Office. Bush, A. J., Hair Jr, J. F. 1985. An assessment of the mall intercept as a data collection method.Journal of Marketing Research, 158-167. Clayton, R. L., Werking, G. S. 1998. Business surveys of the future: The World Wide Web as a data collection methodology.Computer assisted survey information collection, 543-562. Collis, J., Hussey, R. 2003.Business research. Basingstokee NH NH: Palgrave Macmillan. Comley, P. 1996. The use of the Internet as a data collection method.SGA Market Research. Cooper, D. R., Schindler, P. S. 2003. Business research methods. Cooper, D. R., Schindler, P. S., Sun, J. 2006. Business research methods. Davis, D., Cosenza, R. M. 1996.Business research for decision making. Belmont, California: Duxbury Press. De Leeuw, E. D. 2005. To mix or not to mix data collection modes in surveys.JOURNAL OF OFFICIAL STATISTICS-STOCKHOLM-,21(2), 233. Dillman, D. A., Eltinge, J. L., Groves, R. M., Little, R. J. 2002. Survey nonresponse in design, data collection, and analysis.Survey nonresponse, 3-26. Granello, D. H., Wheaton, J. E. 2004. Online data collection: Strategies for research.Journal of Counseling Development,82(4), 387-393. Hair, J. F. 2007. Research methods for business. Patton, M. Q. 2005.Qualitative research. John Wiley Sons, Ltd. Reynolds, P., Bosma, N., Autio, E., Hunt, S., De Bono, N., Servais, I., ... Chin, N. 2005. Global entrepreneurship monitor: Data collection design and implementation 19982003.Small business economics,24(3), 205-231. Taylor, S., Bogdan, R. 1984.Introduction to research methods. New York: Wiley. Veal, A. J. 2005.Business research methods: A managerial approach. Pearson Education Australia/Addison Wesley.